American actor Boris Kodjoe has joined forces with underwear brand Depend to front the Stand Strong for Men’s Health campaign, in support of the Prostate Cancer Foundation (PCF) and coinciding with Prostate Cancer Awareness Month.

The campaign was inspired by concerns about how a lack of conversation surrounding prostate cancer, 'particularly among men, can inhibit people from taking the necessary steps to manage their health', and Kodjoe commented 'As men, many of us don’t like to talk about personal issues like our health because we don’t want to be seen as weak or vulnerable, but the statistics show why we need these conversations. Data from PCF suggests that black men are 75% more likely to be diagnosed with prostate cancer and more than twice as likely to die of the disease. I’m excited to stand up with Depend to fight the stigma'.